SPOTLIGHT -
Dr. Pamela Walker is Global Head of Health at Kin + Carta Advise.
ESG: Applying Lessons From Consumer Market
A prime opportunity for pharma to raise its strategic game in ESG.
What Pharma Can Learn From the Consumer Market When It Comes to ESG
The pharma industry is beginning to perform better with environmental, social, and governance (ESG).
Rapid Transformation in the Face of COVID-19
Thriving in the new COVID-19 world requires five key ingredients, which can be leveraged with a transformative approach to digital adoption in the pharma space.
Why the Emotional Sell is More Critical Than Ever
Whether a brand is preparing to launch a new product, or taking a reinvigorated one back to market, it is widely accepted that those who form the emotional connection with customers are most likely to succeed.
Loss Aversion: Reducing the Risk of New Rx Drugs
Dr. Pamela Walker asks, in an increasingly competitive marketplace, with greater understanding of behavioral biases such as loss aversion, how can pharma professionals use loss aversion to propel brands to success?