Sara Melo-Pereira is director of global marketing at Skila, provider of medical performance management and KOL management solutions. She can be reached at smelo-pereira@skila.com.
Measuring the Value of KOL Interactions
June 24th 2009Thought leaders are a critical component of a pharmaceutical company?s professional marketing and medical strategies. But companies face a real challenge in creating, maintaining, and leveraging those relationships while safely navigating logistical issues and regulatory waters.