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Optimal Pricing StrategiesPricing has never been more of a key issue for the industry than it is right now. Yet, even with the increased importance of pricing strategies, a lack of focus on critical market factors leads many manufacturers to forego profits or increase their vulnerability to aggressive payers. Aligning pricing and contracting can achieve a sustainable competitive advantage-if product managers objectively assess a product's clinical benefits and address two key questions:
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The New Four P's of MarketingThe rules of the game have changed. While pharmaceutical executives have been busy trying to keep up with a radically shifting marketing landscape, technology has swept in and changed everything marketers held sacred.
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Sidewiki: What's Pharma to Do?Google opened up a whole new era of social media when it released Sidewiki - a tool that allows anyone to comment on any Web site. Now pharma has a new battle to fight.
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Prepare Now to Avoid the BurnThe sponsors of clinical trials Sunshine Act legislation to improve their physician payment processes, educate the public on the complexity of clinical research and development, and help patients make informed opinions about physicians - bringing true transparency to the financial aspects of discovering new medical treatments.
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DTC: European StyleIn 1996, Sandoz (now Novartis) decided to brave new waters to create consumer demand for the antifungal Lamisil (terbinafine) in the United Kingdom. But with European law forbidding pharma companies to conduct brand-name advertising, Sandoz needed to find another way to encourage patients to talk with their doctors about onychomycosis and its treatment options. So the company re-named the condition the more consumer-friendly "fungal infection" and took out newspaper ads asking readers to call or write to "Step Wise" for a free brochure on foot care.
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Establishing a Data Ecosystem Using Automation to Optimize Regulatory-Compliant Clinical TrialsWebinar Date/Time: Thursday, May 23, 2024 at 10am EDT | 7am PDT | 3pm BST | 4pm CEST
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Specialty Pharma Is on the MoveOne of the fastest growing segments in the industry, specialty pharmaceuticals are proving tough to track for most companies-creating critical gaps in the supply chain view that can distort strategic planning and impact competitive advantage.
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The Big Sell: Biologics In Emerging MarketsHigh priced biologics may have a bright future in emerging markets, but winning access in the short term will be a hard sell.
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The Ecology of Sampling: A Call to ActionThe pharmaceutical industry distributes more than $22 billion worth of medication samples in the US alone. It's time to revisit the issue of waste inherent in this marketing strategy.
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Marketing to Professionals: Doctor-Patient CommunicationInstead of leaving the doctor's office well informed, the patient often leaves without enough comprehensible information to comply with the prescribed treatment.
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Survival/Success in the Age of Too Much InformationTo get their messages out in this age of polarisation and "too much information", marketers need to shout louder, have a more dramatic point of view and gather a league of similar advocates to succeed. Al Topin sees the solution in common sense and courage.
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Minimizing Mass Tort ExposureIn today's legal climate, pharmaceutical companies are prime targets for litigation in both state and federal courts. Because they are engaged in product research and development and related complex business practices spread across many jurisdictions and because the public perceives the industry as having deep pockets, executives must be prepared for-and frankly must expect to face-the challenges of major multijurisdictional litigation.
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This Is Going to HurtThe President and Congress are sounding the alarm on the need for healthcare reform. There are several near-certainties for which pharmaceutical and biotechnology companies must be prepared as they develop forecasts and for the next five or six years.
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Executive Prophesies Vision for the FutureFor the pharma industry, the year 2002 brought unprecedented competition, pricing pressures, public scrutiny, and ever-increasing regulation, all exacerbated by a weak economy. (See "Defining Events," pages 50-56.) Although a few companies forged new partnerships and produced life-saving treatments, many more struggled to meet the industry's challenges. And no road map exists to guide them through today's continuing market pressures or to help them anticipate tomorrow's challenges.
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Patient Data Come of AgeContrary to popular belief, physicians still can't retrieve the full medical history of every patient who walks into their offices. Nor can they zap prescriptions through a clearinghouse that shows whether patients are eligible for coverage and reviews all medications they are taking to forestall drug?drug interactions.
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The Battle for Oncology KOLsCompanies are fighting for strong relationships with key opinion leaders-and Genentech is winning, hands down.
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Bringing in the GreenPharma can stand to win hearts, minds, and tax credits by launching an eco bandwagon
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Inside the Doughnut HoleAn answer to your question: What does the Part D coverage gap do to drug sales?
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Biologic Drugs Are like SiblingsThough they are made up of similar genetic material, siblings are very different people. Michael Jackson is different from La Toya Jackson. Julia Roberts is different from Eric Roberts. They share many characteristics, but they certainly are not the same.
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Managing the InnovatorInnovative products, and the research and development teams that produce them, are pharma's life blood. So it's no surprise that, according to PE's 2003 Top 50 Pharma, the largest 20 pharma companies alone spent $45.5 billion on R&D.
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The Virtues of Virtual TrainingAs the popularity of online training grows, many pharma companies are likely to implement learning management systems (LMS) that can manage the reams of data generated by training divisions in a regulated environment.
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Crisis Planning: Flu PreparednessThe pharma industry has come a long way since Hurricane Katrina when it comes to disaster planning. Now, with experts predicting an influenza pandemic, companies have a chance to prepare systems before a crisis happens.
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Want to Be in a Health Plan? Think Like OnePharmacoactuarial analysis helps drug companies communicate value to health plans
