Pharma Struggles to Gauge Online ROI
As companies make headway with Web promotions, their marketers express concerns about how best to benchmark online efforts.
Direct Marketing Spend To Spike As Drug Sales Dip
Industry forecasts estimate DTC funding to hit $1.39 billion by 2012 with e-mail and Internet campaigns getting the biggest boost.
Search for Brands, Land on Blogs
Blog entries about branded drugs-both positive and negative-are turning up in online keyword searches. Should pharma be worried?
