J&J Drops 400 in Biologics
Marketers and sales reps feel the brunt of faltering Procrit sales as J&J consolidates its biologics divisions.
Merck Takes Top Honors At PhAME Awards
Consumer advertising might be taking a hit in the media and Congress, but pharma was all smiles at this year's PhAME Awards as the best DTC campaigns took the spotlight
Sermo Joins With Med Mags
Still hoping the journal article on your drug's adverse reactions will go unnoticed? Think again. A new partnership between medical journals and physician social networking site Sermo just made chatting about drugs a lot easier.
