SPOTLIGHT -
Johnson & Johnson Markets Drug Stents to Consumers
Cordis, the medical-device arm of J&J, took out full-page ads last week to publicize their drug-eluting stents.
Pfizer Goes Digital with Sermo Partnership
Pfizer named first pharmaceutical sponsor of social-networking community custom tailored for physicians and healthcare providers. Sermo CEO Daniel Palestrant explains how the deal will work.
Massive Layoffs in Marketing/Sales Division at Novartis
Novartis forced to cut 1,260 jobs due to dwindling pipeline, Zelnorm withdrawal. The company also adds new pharmaceutical division head.
