Vertex Pharmaceuticals Brings Transparency Online
December 18th 2007Drug manufacturer shakes things up with new Web site that functions as an open book into the world of Vertex Pharmaceuticals. The company hopes that its transparent approach to design will be a lesson to pharma companies still fearful of online media.
Avandia Dropped from Two Formularies
December 12th 2007Avandia is not getting pulled from the market, but that doesn't mean prescription benefit managers are going to take any chances with the controversial diabetes med. Two PBMs have already stated that they will be dropping the drug from their formularies.
Financing the Future of Pharma
December 1st 2007Science is the lifeblood of pharma, of course. But these days, science isn't just what you produce in your own labs. It's what you can license, buy, partner on, or gain through acquisition. Which means that, increasingly, deals are the lifeblood of pharma.
Discovery Health Documentary Spotlights Diabetes and Offers a CME Credit
November 21st 2007A new pharma-sponsored documentary chronicles one doctor?s adventure around the world as she searches for stories about living with diabetes. The program, sponsored by Novo Nordisk, enlightens viewers and offers physicians a chance to earn one AMA-approved CME credit.