2024’s Biggest Marketing Stories
Point of care messaging and AI resulted in more targeted campaigns over the past year.
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Emerging Trends at the Intersection of AI & Marketing
In this Pharmaceutical Executive video interview, Kaveh Vahdat, Founder and President of RiseOpp, talks about what's coming marketing with the use of AI.
From Identity to Margin: Securing Audience Measurement in Pharma Marketing
The industry must find a way to balance consumer privacy and a return on investment in pharma marketing.
Point of care messaging offers unique advantages in pharmaceutical marketing and should be a high priority in brand strategy discussions.
Thursday Night DTC Marketing: Q&A with Dan Switzer
Daiichi Sankyo’s head of US oncology business discusses the company’s first DTC television campaign for Enhertu.
Bringing Marketing to a New Audience: Q&A with Jeremy Truxal
Truxal discusses Exact Science’s first Spanish language TV commercial and campaign for Cologuard.
Using AI and Advanced Analytics Tools to Optimize Marketing Strategies
In this part of her video interview, Amanda Powers-Han, Chief Marketing Officer, Greater Than One and Pharmaceutical Executive Advisory Board Member discusses how CMOs can leverage artificial intelligence and other advanced analytics tools to extract meaningful insights and optimize marketing strategies.
Beyond the Prescription: Pharma's Role in Digital Health Conversations
April 1st 2025Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.
