Ad Stars 2009
Pharmaceutical Executive
The faces (and talent!) behind the year's best ads
This year's Ad Stars showcases 12 agencies behind some of industry's most captivating work. From fierce grizzly bears battling fungal infections to children's doodles erasing pink eye, this year's pharma marketing tools prove that drug ads can be smart, educational, and (even in these dark times) strike a smile.
For our fifth annual Ad Stars, the Pharm Exec staff reviewed not only pitches that informed and connected with patients and doctors, but also those that inspired reps and caught the attention of consumers on couches across America. In the following pages, you'll find ads that reflect each of these components, along with agency stars who brilliantly wedded concept to message.
2008 Ad Stars:
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
