Pharma friendless on Facebook | DTC ad spending flat | Rate of healthcare marketing and advertising falls | Consumers chose food over meds | Some see light at tunnel's end
"It ain't pretty," as the private detectives say in pulp fiction. Of course, Pharmaceutical Executive's Agency Confidential investigates healthcare advertising not crime scenes. And so far we haven't tripped over any corpses. What we have found while snooping around the industry's top agencies are a set of some pretty dim stats. Consider:
Trimming the sails means doing things differently. Pharmaceutical companies are changing their advertising mix. Less money is going to print ads in magazines and newspapers and more money is going into television and online ads.
IMS Health reports that the typical return on DTC investment ranges from 1.9 for syndicated TV to 1.4 for network television.
But enough with the stats, you get the picture—Things are tight and pharma is trying to get it right.
In this year's Agency Confidential, Agency Insider Mark Chataway travels the Internet Super Highway. Read what he found in "I've Seen The Revolution And It's Not Working". In Agency Buzz, 21 top agency executives tell what they really think about the marketing and regulatory environment. But they don't leave you hanging. They'll tell you how to survive.
– Marylyn Donahue, Special Projects Editor
Beyond the Prescription: Pharma's Role in Digital Health Conversations
April 1st 2025Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.
Beyond the Prescription: The Role Pharma Plays in Digital Health Conversations
April 1st 2025As social media continues to influence healthcare communication, it presents both challenges and opportunities for the pharmaceutical industry. In this interview, Jennifer Harakal of Canopy Life Sciences discusses balancing compliance with effective digital engagement to build trust and facilitate meaningful healthcare conversations.