At First Glance
Welcome to a bold new look for Pharmaceutical Executive's print and digital magazine.
With any new year, comes change, of course, and for Pharmaceutical Executive, we have an exciting one for our readers. As you may have noticed, our February issue marks the debut of a bold new look for Pharm Exec’s longtime print product.
It’s been a few years since the publication’s last redesign, but our latest one, we are confident to convey, is much more than simply a refresh. Our goal was to marry the brand’s authoritative content and analysis that you’ve long relied upon with an upgraded presentation to match. After all, the industry we cover is constantly evolving and innovating—so why shouldn’t we?
The result was the creation of a more modern, sophisticated, and sleeker look to the magazine, with a nod to some of those trusted business titles you may still page through at the doctor’s office or on the plane. Ease of navigation was also very important to us. You’ll notice in Pharm Exec’s February issue a smoother and, we hope, a bit more inviting flow of text and visuals. Let’s face it, print today is up against an ultra-fast-paced, attention-packed, digital world. Sprucing up overall eye appeal is one thing, but we know it’s the cohesion of the ingredients inside that will be what differentiates and enhances your content experience the most.
We hope you enjoy the new design. A special thanks to our talented creative team, where Ariana Mexquititla, associate art director, spearheaded the project, in collaboration with editorial. We’re still in tweak mode, so we invite your feedback, good or bad, and suggestions and thoughts on ways we can improve further!
As always, thanks for reading.
Mike Hennessy Jr. is President and CEO of MJH Life Sciences
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