B2B Hot Wire
How can we use the Internet to communicate more effectively with wholesale customers and increase efficiencies by automating work processes? That intriguing question from our marketing group started the ball rolling, recalls Mike Conley, executive director of customer service at Novartis.
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Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Podcast
Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
