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Drive Deep HCP Engagement with Expert-led Video
The role of KOL-based video continues to grow in importance for pharmaceutical and other life sciences companies in capturing the attention of HCPs. Physicians rely on their peers to provide non-biased, clinically relevant education, and by adding a trusted voice with illustrations to those communications…you’ve got their attention.
Additional Resources:
KOL Influence: Giving Brands a Trusted Voice
Key Findings of the NIAGARA and HIMALAYA Trials
November 8th 2024In this episode of the Pharmaceutical Executive podcast, Shubh Goel, head of immuno-oncology, gastrointestinal tumors, US oncology business unit, AstraZeneca, discusses the findings of the NIAGARA trial in bladder cancer and the significance of the five-year overall survival data from the HIMALAYA trial, particularly the long-term efficacy of the STRIDE regimen for unresectable liver cancer.
Fake Weight Loss Drugs: Growing Threat to Consumer Health
October 25th 2024In this episode of the Pharmaceutical Executive podcast, UpScriptHealth's Peter Ax, Founder and CEO, and George Jones, Chief Operations Officer, discuss the issue of counterfeit weight loss drugs, the potential health risks associated with them, increasing access to legitimate weight loss medications and more.
