Final Thoughts

In the third part of this roundtable discussion, experts discuss the issues with data that AI must overcome.

In the second part of this roundtable discussion, experts discuss how the industry is handling AI in the marketing space.

In this first part of this roundtable discussion, experts discuss the current perception of AI and how this is impacting adoption.

Industry experts, in a roundtable discussion, explore the evolution of brand engagement in the age of AI, including the growing importance of message relevance—and, for pharma, going where the information is.

Industry experts discuss the relationship between digital and traditional (key) opinion leaders and how companies are adjusting their strategies to harness the unique brand engagement benefits each role can provide in driving better patient outcomes.