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Greater Than One Appoints Brian Peterson in Newly Created Chief Digital Officer Role
Greater Than One, a full-experience marketing agency focused on healthcare, announced that Brian Peterson has been appointed Chief Digital Officer, a newly created position. He will be responsible for providing clients at Greater Than One with transformative digital solutions through the agency’s Capability Convergence model, designed to leverage Communications, Media and Technology to build robust digital health ecosystems for clients and enhance patient experiences while improving their overall health outcomes.
Brian Peterson
Peterson will report directly to Matthew Howes, President of Greater Than One.
“I’m excited to work with what is already a well-orchestrated team now in place at Greater Than One,” said Peterson. “An especially appealing factor in joining the agency was that it’s wholly independent, which will allow me to develop and integrate a customized model that can be scaled up or down for each client.”
Transforming Cancer Care: Data, AI, and Patient-Centered Care
July 20th 2023Join us as Mohit Manrao, SVP and head of US oncology at AstraZeneca, shares his patient-centered approach to transforming cancer care, bridging the gap between innovative science and tangible patient outcomes across all populations on a global scale.
