Greater Than One Names New Executive Creative Director
Greater Than One, a privately held agency focused on healthcare, announced that Mindy Telmer has been appointed Executive Creative Director, EVP. Telmer will report directly to Matthew Howes, President of Greater Than One.
Mindy Telmer
Telmer has held top management positions in the creative departments of several of the healthcare industry’s leading advertising agencies and has worked with many of the industry’s most iconic brands, including Merck, Blue Shield of California, Biogen, Cetaphil, City MD/Summit Healthcare, and Pfizer.
Her work has received critical acclaim with distinctions that include the MM&M Awards, Rx Awards, International Product Marketing Gold, and a Clio Healthcare nomination.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
