Havas Health & You Expands Content Expertise Through Partnership with Evermed
COVID-19 dramatically changed the way doctors interact with the health industry – they're looking for more convenient and efficient ways to consume medical information than ever, leading to an uptick in demand for content. To help address the need for more content-focused solutions to reach HCPs more effectively, Havas Health & You (HH&Y) announced a global partnership with Evermed.
One in two HCPs say that the videos they watch influence their decision making. To capitalize on this market opportunity, Evermed will partner with HH&Y to transform information from health brands and clients into short form videos and integrate them into a platform that doctors can access directly and personalize to fit their needs, with videos not just about medicine but about other key topics like clinical trials, advances in the health industry, and care disparities. In partnership with HH&Y's deep knowledge of content and their global reach, the two will work together to provide tailored content strategies to drive growth for both companies.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
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