Innovision Marketing Group Launches New Hispanic Division to Expand to Underserved Hispanic Market
In their continued efforts in emerging as a national advertising agency, San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional media, web development, design, public relations, film production and more.
Hispanic consumers remain an underserved demographic for many marketers. Given that the population of Hispanics in the US is 18.7% in 2020, only 6% of overall industry investment is spent toward the Hispanic community, per the Hispanic Marketing Council.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
