Coming in December 2012
Reach thousands of the most influential decision makers in the pharmaceutical and biopharmaceutical industries!
Inside Outsourcing - a special annual issue on outsourcing strategies - is brought to you buy the editorial team of the most respected magazines serving the pharmaceutical and biopharmaceutical industries.
AD RESERVATION DEADLINE: NOVEMBER 7, 2012
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Bonus Distribution 2012Editorial Highlights 2012Rates 2012Circulation 2012Coming in December 2012
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Applying Porter’s Five Forces to Portfolio Management in Pharmaceutical R&D: A Strategic Roadmap
March 17th 2025The increasing costs and complexity of R&D in the pharmaceutical industry have necessitated the adoption of strategic portfolio management to optimize resource allocation and enhance competitive advantage.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.