It’s a Revolution: Real World Data & Patient Health Outcomes
Explore combining clinical trial data with real world data collected in real clinical practice: Clinical trials are conducted in controlled circumstances, but real clinical practice is not. Not every diagnosis is correct. Not all prescribed drugs are taken by the patient according to the prescription. Some patients have more than one disease, or take more than one medicine. The reality of treating and curing patients is much more complex and messy than the orderly world of clinical trials.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
