Jamie Peck, Rosetta
Independence equals creativity, and solutions
Global holding companies are, in reality, nothing more than loose confederations of independent agencies, each with their own profit and loss statements (P&Ls) and profit goals. This can create multiple layers of unnecessary bureaucracy and overhead, actually resulting in increased cost to the client.
Jamie Peck
In a word, independence gives birth to creativity. Rosetta's point of view is that independent alliances, while sometimes hard to centrally manage, are the most effective way to serve our global clients creatively. For Allergan EMEA, Rosetta has acted as a sole provider of all digital solutions in 11 countries. This has resulted in several award-winning digital solutions, all managed centrally from the US.
By recognizing the inverse dynamic of emerging media in emerging regions, HC marketers can leverage the power of an entire arsenal of tools. Outside of the US, the Web is merely a portal or gateway for the patient and provider to access a myriad of other digitally enabled media outlets. By accessing these other channels (mobile, social, gaming, etc.), we are able to meet all of the targets' needs—emotional, educational, and value based—through the devices they rely on every day.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
