Marketing in the AI Age

Meg Rivers
Managing editor
Pharm Exec

In a special roundtable on how artificial intelligence (AI) is shaping pharma marketing, experts from EVERSANA/EVERSANA INTOUCH, The Janssen Pharmaceutical Companies of Johnson & Johnson, AbelsonTaylor, PharmaForceIQ, and Quilt.AI discuss:

• Harnessing the power of AI to bolster your own marketing technology strategies
• Intellectual property and content creation
• Legislation coming down the pipeline for AI
• Ethical concerns, privacy, and data security for AI, especially as it relates to pharma marketing
• AI and pharmacy marketing

We also hear from Doron Aspitz, CEO, Verix, on AI—specifically harnessing AI for pharma sales. According to Aspitz, “In commercialization, especially in sales and marketing activities, AI will play a transformative role in bringing the latest in pharma innovation to patients.” He also discusses where AI and predictive analytics “have already played a large role in getting drugs to market faster as well as improving the drug discovery process.”

I predict AI will be on the tips of everyone’s tongues in pharma—and outside of it—for some time yet.

In this month’s executive profile, Elaine Quilici, freelance writer and former editor-in-chief of Pharm Exec, interviews COMPASS Pathways’ CEO, Kabir Nath, who is making headway in the mental health space. While working at Otsuka, he honed in on Abilify (aripiprazole), which is approved to treat several different mental health conditions. Between this experience as well as a personal one with mental health—losing several loved ones to suicide—Nath continued to pursue the betterment of mental health, which (of course) led him to his role at COMPASS Pathways.

In yet another important discussion, Mike Hollan, editor, speaks with Celeste Warren, vice president for Merck and lead of the company’s Global Diversity & Inclusion Center of Excellence, in an article about diversity, equity, and inclusion (DE&I). At this point in time, while many efforts are being made, some believe the industry is still working to better understand the importance of DE&I. To date, much emphasis and responsibility have been placed on company leaders, but Warren describes in the article how there are many opportunities for employees to take positive action as well.

As ever, a huge thank you to all of the writers and experts who contributed to this issue and shared their advice and expertise. And thank you, dear reader, for tuning into another issue of Pharm Exec. There are loads of great content that you won’t want to miss.