MDCalc Launches New Commercial Division
Company brings aboard former Pfizer exec as life sciences COO in effort to help further improve patient outcomes.
MDCalc, an online and mobile app medical reference for healthcare professionals (HCPs), has launched a new commercial division and expanded its channels to help accomplish its goal of improving patient outcomes. The company has appointed Swarna Chatterjee as its first ever CCO of life sciences to oversee and scale this new initiative.
A clinically trained pharmacist, Chatterjee was at Pfizer and Doximity for over two decades, where he led business through sales, marketing, product development, strategic planning, and revenue management.
“Trust amongst clinicians is central to our mission. For nearly 20 years, MDCalc has been an essential part of the clinician's workflow,” says Chatterjee. “ … This level of adoption and established trust has created an exciting opportunity to deliver a new type of marketing integration that may be extremely useful to clinicians. By meeting them where they are on MDCalc at any given moment, I am confident that this strategic approach will make a meaningful difference in patient lives and provider satisfaction."
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
