Medable and CVS Health Announce Collaboration
Medable Inc. and CVS Health have announced a collaboration to expand clinical trial access and engagement. The collaboration combines Medable’s software platform with CVS Health’s community reach and MinuteClinic™ providers to deliver clinical trials in a way that improves patient access, engagement and retention to advance research effectiveness.
CVS Health Clinical Trial Services™ will manage the relationship.
Read more about the new collaboration here.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
