New editor of Pharmaceutical Representative focuses on reps

Medical Economics, Northfield, IL, welcomed Kristen Mally as the new editor of Pharmaceutical Representative in April. She replaced Laura Ramos, who headed the publication from 1993 to 1997.

Mally, formerly associate editor of the monthly magazine U.S.ART, is also a freelance writer who has authored a wide variety of articles. She has been published in regional business and general interest magazines in Minneapolis, including Twin Cities Business Monthly and Minneapolis/St.Paul Magazine, and has been a volunteer contributor to non-profit newsletters that focus on spina bifida. Among other topics, she has reported on third-party administrators, initial public offerings, art reviews, family issues and boards of directors.

Her plans for Pharmaceutical Representative are straightforward.

"I'd like Pharmaceutical Representative to be the one publication that reps read for industry news, no matter what, even when they don't have time to read anything else," Mally said. "In many ways, the magazine has already become the primary source of industry news - and I hope it will continue to be a powerful information tool for reps - but I'd also like to see it provide more insight as to who reps are, what late-breaking developments they need to know now and how they can prepare for future trends."

An alumna of Georgetown University, Washington, Mally currently lives in Wilmette, IL, where she enjoys running, camping and vegetarian cooking. PR