Patient Centricity in Design

Empathizing with the people who are within the context of your protocol design begins with understanding how they think and feel. This webinar discusses the impact of patient-centricity on design and how design analytics can be applied to drive engagement. With patients included as a key element study design, reduced budgets, fewer deviations, and faster cycle times can be realized.

Register Free: https://www.pharmexec.com/pe/patient-centricity-design

Event Overview:

Empathy is the core of patient-centered clinical study design. Empathizing with the people who are within the context of your protocol design begins with understanding how they think and feel. This webinar discusses the impact of patient-centricity on design and how design analytics can be applied to drive engagement.

Combining data with the patient perspective provides a holistic view of patient decision-making criteria. This patient perspective can then be applied to optimize such things as diversity and inclusion, study procedures, and how endpoints are captured. With patients included as a key element study design, reduced budgets, fewer deviations, and faster cycle times can be realized.

Three key take-aways

In this webinar, a design analytics expert will present:

• Drivers and barriers to clinical study participation
• How applying design analytics to a study can drive patient centricity
• The impact patient-centered design has on study outcomes

Speaker:

Ivan Petrov
Associate Design Analytics Director
IQVIA

Ivan Petrov, based in the IQVIA Sofia office, has experience in both healthcare and FMCG consulting. He holds a MBA with a specialization in Strategic Management from Sofia University. Prior to joining IQVIA, he was a part of the Nielsen consulting team, leading the business for Bulgaria and advising FMCG companies by creating tailor-made solutions to meet client goals.

Ivan has been with IQVIA since 2015, closely collaborating with a multitude of pharmaceutical companies, regulatory organs, payers, pharmacy chains, and wholesalers in various therapeutic areas on all stages of client engagement — from lead generation and initial sale through project management and analytics, to final deliverable implementation. Currently, Ivan is part of the Design Analytics team where he helps clients optimize their study design, with a focus on the patient perspective, ensuring patient voice is heard throughout the clinical development continuum.

Register Free: https://www.pharmexec.com/pe/patient-centricity-design