Pharma Marketing's Top Movers and Shakers in 2024
These professionals in the healthcare marketing sector have been chosen by their peers for making big moves and taking on larger roles.
The pharmaceutical industry is undergoing a transformative era, driven by groundbreaking advancements in technology, shifting consumer expectations, and an intensified focus on personalized healthcare solutions. In this dynamic landscape, a select group of marketers has risen to the forefront, leveraging innovation, data-driven strategies, and bold creativity to redefine how pharmaceutical brands connect with healthcare providers, patients, and stakeholders.
As 2024 comes to an end, these marketing visionaries have not only captured attention but also set new benchmarks for the industry. From launching disruptive campaigns to championing digital transformation, these leaders are shaping the future of pharma marketing. In this article, we spotlight in alphabetical order some of the top movers and shakers of the year who were nominated by their peers—trailblazers whose strategies are leaving a lasting impact and paving the way for the next wave of industry evolution.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
