Pharmaceutical Executive, December 2016 Issue (PDF)

Experts weigh in on today’s life sciences leadership-development priorities critical to long-term success.

Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.

Market dynamics boost the need and urgency for more sophisticated benchmarking strategies.

Bill Grambley, CEO of AllazoHealth, delves into the potential of AI to revolutionize patient engagement and adherence.

EVERSANA’s chief digital officer discusses recent developments in the pharma industry that are impacting its relationship with patients and new technology.

eHealth’s latest survey reveals Americans give the nation’s healthcare system a low grade and are open to significant changes.