Pharmaceutical Executive, May 2018 Issue (PDF)
Click the title above to open the Pharmaceutical Executive May 2018 issue in an interactive PDF format.
Articles in this issue
Brands of the Year: Promise and Challenge
Gauging the Collaborative Spirit in European Health
Gottlieb Tackles Drug Competition & Costs
Deploying the Cloud in GxP Environments
So Much Depends on the Physician
Bridging Science & Strategy: An Investor’s Eye
Patient Empowerment and the Future of Pharma Advertising
Closing Pharma’s Digital Divide
Patient KOLs: Their Guide to Entering Crowded Markets
The Total Care Package
Doctors Are People Too: Communicating through Entertainment
Country Report: Canada
Pharmaceutical Executive, May 2018 Issue (PDF)
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