Click the title above for a link to open the Pharmaceutical Executive May 2023 issue in an interactive PDF format.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
Eikon Therapeutics Raises $350 Million in Series D Funding to Advance Oncology Pipeline
February 26th 2025The funding, led by existing and new investors, is expected to support Eikon’s efforts to integrate advanced computing, automation, and data science that drives innovation in drug development.