PharmExec's 2013 Brand of the Year
To read the March cover story in the PharmExec digital edition, click here.
To read the March cover story in the PharmExec digital edition, click here.
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Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Podcast
Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
