Robert Hugin, Chairman of Celgene and PhRMA, talks about the challenges ahead for the industry organization
Robert Hugin, Chairman of Celgene and PhRMA, talks about the challenges ahead for the industry organization.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.