A Strategic Overview

Article

Pharmaceutical Executive

Pharmaceutical ExecutivePharmaceutical Executive-05-01-2001

PMs must think strategically, set objectives, and be responsible for the overall management of a product}s life cycle.

Articles in this issue
The Power of Public Relations
Market Research 101
World-Class Marketing Plans
Branding Lessons from Consumer Marketing
How to Win Friends and Influence R&D
Choosing an Agency
Working with an Agency
A Strategic Overview
The Regulatory Environment
Recent Videos
Fred Aslan
Dr. Dina Radenkovic, CEO, Gameto
Recent Regulatory Impacts on the Pain-Management Space
Fred Aslan
Fred Aslan
Fred Aslan
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