The Rounds Refreshes User Experience to Drive Pharmaceutical Brand Interactions
The Rounds, Canada's leading collaboration network for physicians and healthcare professionals (HCPs), made global design changes to its free online network that will impact how pharmaceutical manufacturers reach their target audience.
"We have removed the need to search for product information from multiple online sources with brand placements in our network," shares Tim Rice, CEO of The Rounds. "When our physician members are on the network, they will have access to relevant medical therapies related to their area of practice."
"Our membership is an important target audience for the life sciences industry," shares Chris Etheridge, Vice President of Business Development of The Rounds. "However, at the core of our solution are the physicians. We work diligently to create meaningful compliant content experiences that our members value. We have created a turn-key approach that supports positive interactions between pharmaceutical brands, medical education departments, and the most active HCP audiences in the market."
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
