Patient Centric
Patrick Clinton
Editor-in-Chief
Five years ago, in the race to deliver Gleevec, Novartis glimpsed what a pharma company could be. Today, that insight is turning into tactics.
Analysis
Aftershoxx
Michael D. Lam
Associate Editor
The Vioxx withdrawal has been called a disaster, a crisis, and the end of the blockbuster model. What is it really?
Strategy
Your Patent Is About
To Expire: What Now?
Edward Tuttle, Andrew Parece, and Anne Hecrot
Analysis Group
Is it best to fight for market share or preserve margins? Is an authorized generic right for you? Here's how to tell.
Markets
New Gains For Pain
Rochelle Ellis and Jessica Hou
Navigant Consulting
An aging population and societal changes are triggering an explosive growth in palliative care.
Advertising
Creativity Without Borders
Joanna Breitstein
Senior Ediitor
Pharm Exec spotlights the year's most creative ads in its annual coverage of the Rx Club Awards.
In the Spotlight
Feeling No Pain
L.J. Sellers
Senior Editor
Endo CEO Carol Ammon has a passion for pain management and a pipeline of drugs aimed at an evolving market.
FDA issues guidelines for industry good manufacturing practices " AstaZenaca sings the pipeline blues " India announces a potential breakthrough TB treatment " Survey reveals lower public response to DTC ads " Researchers outline ways to bring new products to the market faster.
Who wins from Medicare? " Drug recalls " Where do healthcare professionals learn about drugs?
Clifford Kalb of Wood Mackenzie on competitive intelligence and pharma's next generation of leaders
Antidepressants, Vioxx, and flu vaccine: Will a rash of bad news about safety lead to a rollback of regulatory reform?
Jill Wechsler
Full disclosure of clinical trials. If Lilly and GSK can do it, why can't everyone?
Sarah Houlton
Being a leader isn't just a job; it's a way of life. But if you just have to be one
Sander A. Flaum
Flaum Partners
Port is left; starboard, right. Anterior is front and posterior back. Now how about direct-to-to-consumer and direct-to-patient?
Ben Whisenant
Northwestern University
Rich media—it's like TV on the web, only better.
Larry Mickelberg
Medical Broadcasting Company
Don't think of it as e-detailing. It's really CRM.
Dave Ormesher
closerlook
Mark Gleason
HyGro Consulting Group
India and China probably won't allow DTC—but there will be a huge role for thoughtful PR.
Michael Durand
Porter Novelli
Want more successful med ed? Try marketing it like you'd market your products.
Sharon Callahan and Donna Wolff
Summit Grey
RIP Christopher Reeve. We'd almost believed he could fly, but the miracle came when we believed he would walk.
Patrick Clinton
Editor-in-Chief
Pharma's future is tied to diagnostics. Now, if someone would just pay for them.
Gerald Rogan, MD
Rogan Consulting
Beyond the Prescription: Pharma's Role in Digital Health Conversations
April 1st 2025Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.
Beyond the Prescription: The Role Pharma Plays in Digital Health Conversations
April 1st 2025As social media continues to influence healthcare communication, it presents both challenges and opportunities for the pharmaceutical industry. In this interview, Jennifer Harakal of Canopy Life Sciences discusses balancing compliance with effective digital engagement to build trust and facilitate meaningful healthcare conversations.