Understanding Healthcare Access Barriers: Industry Trends and the Patient Assistance Approach

Learn how industry insights and trends are informing the patient assistance approach and improving healthcare accessibility.

Register Free: https://www.pharmexec.com/pe/patient-assistance

Event Overview:

Join us for an insightful webinar, "Understanding Healthcare Access Barriers: Industry Trends and the Patient Assistance Approach," which will explore the complexities of healthcare access and strategies that can help overcome barriers. Learn about the pivotal role of patient assistance and how industry trends, advances in medicines, and health equity all foster improved access to quality healthcare. During this webcast, an expert panel will provide insights into identifying, understanding, and addressing the multifaceted challenges that hinder access to care.

Key Learning Objectives

• Understand the latest developments in medicines and policy that are shaping the healthcare industry
• Identify key trends influencing access to care
• Learn effective approaches that can be employed to address barriers and enhance healthcare access

Who Should Attend

• Pharmaceutical Companies
• Healthcare Providers
• Patient Advocacy Organizations
• Community Organizations

Speakers:

Tiara Green, MSEd
President
Accessia Health

Appointed president in April 2024, Tiara has been leading Accessia Health in an interim capacity since June 2023. She has been with the organization for over a decade and brings 20 years of expertise in the public health and nonprofit sectors to her new position. Throughout her tenure with the organization, she served in various capacities, most recently as SVP of programs and policy leading strategic development and health equity initiatives and streamlining operational processes. Currently, Tiara is leading an initiative to refocus and strengthen the nonprofit’s impact model, disease funds, and programs. This work will more holistically address the unique needs of the communities it serves.

Tiara is a hands-on leader dedicated to fostering organizational growth and coaching staff members to expand their leadership skills. Her visionary mindset and over a decade of organizational knowledge have assisted Accessia Health in growing its health education offerings to patients.

She earned her B.S. from Virginia Commonwealth University in Richmond VA and her MS.Ed. from Virginia Polytechnic Institute and State University focusing on community health and health promotion. She is also a member of the Forbes Nonprofit Council. In her spare time, Tiara engages in philanthropic activities and spends time with her two sons and husband.

Craig Martin
President, Chief Engagement Officer
RithmHealth

Craig Martin is President of Rithm Health, a firm he founded in 2018 to provide executive services and strategy, business development, partnering and communications counsel for growth companies in biotech and health technology. Craig’s background includes nearly three decades of experience in consulting across health, life sciences, technology, and healthcare markets, working with industry, providers, patient groups, and government institutions.

Having worked extensively over the past two decades in the rare disease space and precision medicine, Craig previously served as Interim CEO of Global Genes. His history with the organization goes back more than a decade and includes serving as Chair of the organization’s Corporate Alliance for five years and more than five years on the board of directors.

Craig also worked as a Global Principal for Biotech and Health Technology with Ogilvy Consulting, based in Cambridge and New York, and served as CEO of Ogilvy’s Feinstein Kean Healthcare, a specialized consultancy focused on biotech, technology, and related fields. Craig has held leadership positions within health and life science-focused businesses based in Cambridge, Washington, DC, New York, and Brussels. He is a frequent commentator and panelist, discussing key issues impacting innovation in rare disease.

Register Free: https://www.pharmexec.com/pe/patient-assistance