Veeva Systems Acquires Physicians World
Veeva Systems, a cloud-based software for the global life sciences industry, announced it has acquired Physicians World, a provider of speakers bureau services. Veeva and Physicians World are partnering to establish a solution to plan and execute live and virtual events for healthcare professionals for the industry. Together, the companies are combining cloud software and services to streamline events management and compliance.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
