Walter Armstrong
Walter Armstrong
Senior Editor
warmstrong@advanstar.com
Walter Armstrong is the senior editor at Pharm Exec. He is the former editor in chief of POZ magazine, and has worked at, or written for, a number of other magazines, including US, Men's Journal, Family Life, New York, Discover, OutWeek, and Radar. He is a graduate of Haverford College and has a master's degree from the University of Pennsylvania in the Sociology of Medicine.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
