What are YOU Wearing Today? The Present & Future of Wearable Health Devices
What are YOU Wearing Today: The Present & Future of Wearable Health Devices
Today, one in five Americans owns some type of wearable technology, while experts estimate that the annual smart-wearable health care market volume will grow from $2 billion in 2014 to $41 billion in 2020 (a compound annual growth rate of 65 percent!). Discover how this new technology and the incredible amounts of data it will generate promise to transform the health care continuum.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
