December 20th 2024
These professionals in the healthcare marketing sector have been chosen by their peers for making big moves and taking on larger roles.
A look at the promise and opportunities from this new and advanced type of AI in transforming commercial planning and execution for life sciences companies.
Leveraging Telehealth to Improve Access to Rare and Complex Disease Care
December 19th 2024In this part of his Pharmaceutical Executive video interview, Peter Ax, CEO of UpScriptHealth, discusses the role of telehealth he envisions when it comes to expanding access to care for patients with complex or rare diseases.
Beyond Translation: The Art of Cross-Cultural Communication in Pharma
December 17th 2024In this part of her Pharmaceutical Executive video interview, Angela Tenuta, President, Full Service Agencies, at EVERSANA INTOUCH, shares some best practices for pharma companies to ensure their messaging resonates across different cultures and healthcare systems.