SPOTLIGHT -
Mark Chataway is co-chairman of Baird's Communication Management Consultants. He can be reached at mark.chataway@bairdscmc.com
Can Social Media Give Big Pharma Back its Reputation?
Industry's ability to master the external environment depends on making the 140-character shorthand of the Twitter generation its own.
Safe and Effective, Really?
To decide on a course of treatment, patients need to be told the truth straight up