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Pathways to success for this key component of Europe’s new HTA 
regulation, where thinking beyond the purely technical will be critical. 

Navigating the EU’s Joint Clinical Assessment

AbbVie Pedro Valencia ADCs

PE: How is AbbVie using novel cancer biomarkers to develop potential first-in-class ADCs for the treatment of advanced solid tumors?

We're constantly looking for biomarkers that can help us to do two key things. The first is to tackle cancer cells. and spare normal cells. We’re looking for specific antigens that are over-expressing tumor cells, and you see limited expression in normal cells. We want to make sure that target that’s over-expressed is critical for the survival of the cancer cell. Once you block it, you can actually drive a cancer cell death. That’s what we're looking for. In that perspective, c-Met is one of those biomarkers that is over expressing multiple tumor types such as lung, colorectal, gastric, and other GA tumors. We as an industry have tried to tackle c-Met in the past but have been unsuccessful. It would actually be successful to tackle what we call met, which is a gene inside the cell.

There’s this thing called met amplification, where the cancer cell produces multiple copies of the gene, and around 30% of patients have it. We can actually tackle that with small molecules. But once the gene becomes a protein and gets over-expressed in the cell, that over-expression is something we haven’t been able to target. For example, we know that on lung cancer, c-Met over-expression is about 25% to 50% in colorectal cancer, and it could be anywhere from 30% to 70% depending how you measure it, so it’s quite prevalent.

With ADCs, we’re trying to tackle c-Met over-expression on the surface of cancer cells. That was novel, and we can do it through ADCs. 706 has a target called SEZ6, and it’s a target that is over expressed in neuroendocrine cells or neuroendocrine neoplasms. When you think about it, multiple tumor types kind of have a subset of cells that are neuroendocrine driven. Small cell lung cancer is one of the few that has everything driven by neuroendocrine cells. The beauty of SEZ6 is over-expressing those cells and limited expression in normal cells. So, we can tackle it with an ADC and drive the results that we're seeing today.

PE: ADCs have redefined the treatment of cancer in recent years. Can you please discuss the promise of this emerging class and what the future may hold?

At the end of the day, ADCs work like a trojan horse. You have a good antibody that cancer cells are happy to receive, but once you hook into the cancer cell receptor, you deliver the payload, which is pretty much chemotherapy. It’s actually a highly potent version of the regular chemotherapy cancer patients are given on a regular basis. So, from that perspective, our goal is to replace chemotherapy. Our grand goal with ADCs is to replace good old, decades old chemotherapy that is really toxic for some patients. That’s how we see the redefinition of cancer treatment in the future with ADCs. So, what do we see in the future? Well, if you think about it, chemotherapy is being given in combination with other agents. In the future, we see ADCs being given in combination with chemotherapy. There will be one with other agents such as immuno-oncology agents. So, if you combine the ADC and the PD1s, you can start seeing that synergy come together and kind of start really dreaming about cures for the patients. All in all, we're super excited about ADCs replacing chemotherapy. 

In an interview with Pharm Exec Associate Editor Don Tracy, Pedro Valencia, VP, Solid Tumor Pipeline Strategy & Execution, AbbVie, discusses using novel cancer biomarkers to develop potential first-in-class antibody drug conjugates (ADCs) and the promise that they offer. 

Utilizing Biomarkers to Develop First-in-Class Antibody Drug Conjugates to Treat Advanced Solid Tumors

is planning two events to be held next month. First, is our very first virtual conference and expo, Reaching the Healthcare Provider After 

COVID-19, on Aug. 13. Next up is the second of what looks like it could become a popular series, Pharmaceutical CEO Leadership closed virtual roundtables, to be held on Aug. 20. The Pharmaceutical CEO Leadership During the Pandemic roundtable appeared 

. You can also view the video excerpts from the roundtable 

. The next one in the planning stages will be spearheaded by Senior Editor Elaine Quilici and will feature key insights from Rob Jekielek, managing director at Harris Interactive. This should prove interesting as we get insights from the CEOs around “Pharma Image: 2021.”

	There’s a lot that can be said about Image. It’s not just reputation, or public perception, or one topic. It’s the whole of what an organization does internally and externally to offer an overall picture of who they are and what they represent. In this 

 from Quilici in June, as well as my editor’s letter from last month, we referenced reputation as a positive that pharma could achieve during COVID-19 and after. 

	Those sentiments were based on interviews we conducted, presentations we watched, as well as comments from the first roundtable and highlighted by Regeneron CEO Leonard S. Schleifer, MD, PhD, who said, “This is an existential moment for the industry. I think we will rise to the occasion. I am excited about the number of different companies trying incredibly novel approaches for vaccines, the number of companies who are trying different therapeutics. We have to do it scientifically, and we have to do it in an affordable, successful way. If we do, we’ll change industry and, frankly, we’ll change society for a long time.”

	As the pandemic raged on past the May 20 roundtable, the broader public continued learning more about scientific innovation, and the basic workings of clinical trials. But soon, lockdowns ended, people grew tired or forgot about distancing and masking, and now we are in another point of our public relationship with the pandemic. 

	On June 29, CNBC’s Meg Tirrell interviewed Gilead Sciences CEO Daniel O’Day on 

 about the company’s announcement of its pricing of remdesivir (watch video 

). The price was set at $2,340 for a five-day course; however, US insurers, in addition to Medicare and Medicaid, would pay $3,120. Remdesivir received emergency use authorization from the FDA to treat hospitalized COVID-19 patients on supplemental oxygen.

	Tirrell, of course, hit all the right questions, even, maybe, hopefully referencing our own magazine in her opening question: “This is a very important moment both for Gilead and the drug industry as a whole. You know, one industry publication writing this is a moment that could define the conversation around the pharmaceutical industry’s reputation for years to come. You set this price, basically in line I think with what a lot of people expected. You said it’s well below the value the drug brings, but it’s 30% higher to US insurers than to government insures around the world, in developed countries. Tell us about how you set this price.” 

	O’Day went on to inform about the differences in prices and how the therapy would influence reductions in hospital stay and healthcare spend. Tirrell pressed on the role of the middleman in the pricing, as well as the question of supply for America vs. rest-of-world. And O’Day dutifully explained those also.

	But at the end of the day, the headlines were mixed for Gilead. While some thought the announcement would lead to further erosion of pharma’s reputation, others referenced estimates from the Institute for Clinical and Economic Review (ICER) in Boston that remdesivir priced at $2,800 would be “reasonable” given its overall positive effect on those healthcare costs. Still, others voiced concern that the price doesn’t account for US taxpayer money. The same money that helped fund the NIH clinical trial of remdesivir for COVID-19.

	Clearly, this was the first pricing move out of the COVID gate, and it isn’t a vaccine or a “cure.” However, it is a reminder that the next steps are not without image risk. Continuing the dialogue that therapies and medications are important to the whole healthcare spend and quality of life for people, that the middlemen are also not absolved of responsibility, and that there is need for a more transparent patient pricing system would be a major benefit toward a more holistic image makeover. 

Gilead's pricing of COVID drug remdesivir is a reminder of pharma's tenuous path forward as it seeks a more holistic image makeover.

Will the Industry Rise to the Occasion?

	While scientists around the world are striving to discover, produce and distribute safe and effective vaccines to halt the coronovirus outbreak, cadres of anti-vacciners are revving up misinformation campaigns to undermine public confidence in such preventives. Despite the clear danger of COVID-19 to global health, vaccine opponents have gained ground, as fearful populations lose faith in the capabilities of industry and government to protect public health. 

	The latest tactic of anti-vaccine forces is to align with protests against government lock-down policies and restrictions on business and daily life. The “Reopen America” campaign has attracted groups fighting state vaccine requirements for school-age children. Despite strong childhood vaccination rates (over 90%) in the U.S., notable pockets of resistance dot the nation, as anti-vacciners show considerable savvy in communicating their message through social media to fuel more widespread “vaccine hesitancy.” A recent poll by the Associated Press and NORC at the University of Chicago found that while 49% of respondents plan to get vaccinated against COVID-19, 20% say they will not and 31% are not sure. Hesitant responders cite fear of side effects, of getting infected from the vaccine, belief that the new vaccines don’t work well, and 

 – issues that need to be addressed clearly by manufacturers and health authorities. 

	Ironically, the high-profile U.S. campaign to develop and produce vaccines against COVID-19 quickly, as promoted by the Trump administration’s Operation Warp Speed initiative, may fuel such objections. Instead of undergoing five or ten years of pre-clinical and clinical testing involving tens of thousands of individuals, current experimental COVID-19 vaccines are moving quickly through the development and approval process. Although such accelerated discovery is widely applauded, it also opens the door to fears that resulting preventives may be inadequately tested and less safe. 

	Related to this is the rise in novel technologies being explored to expedite vaccine development and production. Among some 150 COVID-19 vaccines in development, early front-runners utilize mRNA, DNA, new gene therapies and additional adenovirus vectors to trigger an immune response. Anti-vacciners describe these approaches as “synthetic” and “unnatural” and likely to generate adverse events more lethal than the virus itself. 

	Suspicions in vaccines also stem from charges that biopharma companies and international organizations are foisting risky treatments on the world just to make huge profits. Anti-vaccine crusaders have levelled conspiracy charges for years, particularly at the Bill and Melinda Gates Foundation and the World Health Organization for seeking to control the global health system in ways to track individuals’ activities. Such accusations have undermined international efforts to expand vaccine access to developing nations and to vulnerable populations. 

	Pharma critics also oppose industry patents on pandemic treatments, particularly those discovered and tested with significant financial support from government and public agencies. Although manufacturers of early experimental therapies have provided some treatments at no cost, and analysts have calculated fairly high values for vaccines that save lives and help restore the world economy, the debate over cost and access will continue. 

	Policy makers face further disagreement over the extent that anti-COVID-19 vaccination will be required for individuals to engage in activities involving greater personal interaction. With clear evidence that COVID-19 is highly contagious and dangerous, local and state governments may move beyond requiring certain vaccinations for children to attend school to mandating or recommending vaccination for those in certain jobs, to attend public events, and to utilize public facilities. Employers and service firms may impose similar requirements on staff, while the federal government could require vaccination for travel in and out of the country. Medical authorities estimate that 60-70 percent of the population would need to be vaccinated or found immune to achieve “herd immunity,” a high number that will require millions of vaccine doses fairly quickly. 

	The Centers for Disease Control and Prevention (CDC) has launched a “vaccinate with confidence” campaign to address concerns of those hesitant about vaccination, as opposed to the relatively few vocal vaccine opponents, explained Nancy Messionnier, director of CDC’s National Center for Immunization & Respiratory Diseases, in a recent virtual meeting on tackling vaccine access and hesitancy issues organized by the Forum on Microbial Threats at the National Academies of Sciences, Engineering and Medicine (NASEM). The group will further examine the impact of declining vaccine confidence at a 

	CDC also is concerned that scheduled vaccinations for young children have declined in recent months, largely because parents have delayed routine doctors’ appointments for fear of infection at medical facilities. While vaccination rates are expected to return to normal, the current drop raises fears of measles and meningitis and other outbreaks in coming months. Health authorities already are pressing for widespread seasonal influenza vaccination in the fall to reduce health risks from a second COVID-19 outbreak when cold weather returns. 

	Transparency and full disclosure of vaccine benefits and risks are important for overcoming public fears of new preventives. Manufacturers and regulators need to clearly communicate potential adverse events, while moving away from the long lists of possible side effects that confuse and scare the public. Clear assurance of product quality and safety also will be critical, especially for any vaccine produced overseas. 

While scientists are striving to discover and produce safe and effective vaccines to halt the coronovirus outbreak, anti-vacciners are revving up misinformation campaigns.

Vaccine “Hesitancy” Threatens COVID Immunization Efforts

 Emerging Pharma Leaders recognition reemerges in this issue. The Class of 2020 features 11 leaders who span large pharma to emerging biotech, as well as roles that lead the various complex and innovative areas across their respective companies. We started the Emerging 

Pharma Leaders (EPLs) nomination and voting process well before the pandemic and conducted interviews on the cusp of the initial lockdowns. Therefore, we

 didn’t discuss COVID-specific questions. However, we can clearly see how leadership determines the path biopharma companies navigate through not only a very complex and regulated industry, but how leaders can steer through public and global crises.

	One of the criteria the judges used to evaluate our EPLs is the actions that nominees took to ensure their path in the C-suite. That determination speaks not only to the desire to lead, but the qualities needed to guide biopharma through difficult times.

 is extremely excited to debut the EPLs milestone with another, the 

, one which was a true collaboration between many departments and our external Editorial Advisory Board. You may have noticed that we also changed the tagline of 

 to “Master the Science of Success.” Though we have had a few taglines in the brand’s existence, this one speaks eloquently to you, the audience, and reiterates what we provide you from reading our articles in print or on the web, or engaging with our other media platforms such as enewsletters or webcasts, eBooks or videos, podcasts or virtual events. We are dedicated to providing you with the information and tools you need to lead and succeed in this industry.

	We’ve reimagined the design of the publication to better reflect our audience, as well as the pacing of the articles, so that you know where to find your favorite columns, or easily page to the Executive Profiles or in-depth features. Thank you to our exceptional design staff, Jeff Brown, Ray Pelesko, Marie Maresco, and Maya Hariharan for their talent in transforming our thoughts into a tangible vision.

	To our regular columnists who have provided exceptional coverage of the FDA and EU regulatory and government landscapes, we’ve added four more regular staples. The Financial column is authored by Barbara Ryan, an EAB member and founder of Barbara Ryan Advisors, a capital markets and communications firm she started in 2012 following more than 30 years on Wall Street as a sell-side research analyst covering the US Large Cap Pharmaceutical Industry. Her opinions and expertise are widely sought; she is frequently quoted in the press and appears on CNBC; and she is well-positioned to provide our readers with with the insights and current financial outlook for biopharma.

	Sandor Schoichet is well-placed to pen our new Biopharma Sustainability column. In his capacity as Director & Independent Advisor, Meridian Management Consultants, he co-founded the Biopharma Sustainability Roundtable, an annual invitation-only Roundtable and Investor Day. Topics have included sustainability strategy, program management, and enterprise process improvement. Sandor has worked with several life science, IT, and technology development organizations in executive and consulting roles.

	Our Technology column is helmed by Julian Upton, P

’s European and Online Editor. Often writing on the topic already, our go-to tech expert will continue to provide the right balance of know-how with ways companies evaluate success.

	Elaine Quilici, our Senior Editor, will contribute a monthly column on Leadership. In the past year, Elaine has taken charge of the PharmExec podcast, as well as writing features and executive profiles. Leadership takes many forms, so this column will be diverse, and it will address, again, the success strategies you can consider for you and your organization.

	As we move forward with our new design and our new “Master the Science of Success” as our compass, we will continue to bring you the content you’ve grown to rely on. COVID-19 has impacted many biopharma companies in the short-term, and will continue into the long-term. Our articles will continue to weave lessons learned from the biopharma community as we move onto the next stages of the pandemic. June’s annual Pharma 50 issue will also include an article on how large pharma responded to the crisis. Moving into September, the annual Brand Launch issue will tackle how brands were affected overall by the pandemic, whether sales, marketing pivots, or patient access. With Science part of the Success equation, our November Pipeline issue will offer a COVID therapy development section, at which time the landscape will have hopefully dramatically changed.

	Please enjoy our new design and branding, and please share your opinions with us.

. She can be reached at lhenderson@mjhlifesciences.com. Follow Lisa on Twitter: @trialsonline

Welcome to the new look and branding of Pharmaceutical Executive-reimagined to better reflect you, our audience, and expand on the content you've long trusted us to deliver.   

Master the Science of Success

	When President Trump kicked off his re-election campaign, he doubled down on his State of the Union commitment to end the US HIV epidemic by 2030. The goal sounds impossible but reflects sound science: if everyone living with HIV was on antiretroviral, or ARV, treatment, new infections may grind to a halt. But the new HIV money proposed by the Administration equates to the cost of drugs for just 2% of the 500,000 HIV-positive US residents not on treatment.

	A radical reduction in spending on ARVs could bridge the gap. The US could theoretically treat every single American living with HIV without spending an extra dollar on drugs. And President Trump can broker a deal to do it. Not with Big Pharma, but with HIV patients and providers. Their choices can lower drug costs, and the Administration can help them to do so by committing the savings to expanding access to treatment and services.

	Despite decades of success of AIDS activism – which has protected people living with HIV from discrimination, provided access to healthcare, and sped the pace of drug approvals – undiscounted ARV spending, now at $23 billion per year, has risen at twice the rate of other medicines. Today, ARVs comprise the highest category of pharmaceutical spending for Medicaid and the fifth for the US overall.

	Unsurprisingly, over 40% of federal HIV funding in the US goes to drugs alone. But this hasn’t translated to wider access or better outcomes. Just over half of Americans living with HIV are achieving the medical goal that eliminates the risk of transmitting the virus: suppressing the virus to undetectable levels in their bodies. That’s by far the worst among comparable high-income countries.

	There is a model for how to effectively spend US taxpayer dollars on HIV: the President’s Emergency Plan for AIDS Relief, which has made impressive progress in Africa to reach people with ARV treatment. As a result, you are more likely to be suppressing the virus if you live in Malawi or Botswana than in Miami or Baltimore. In those countries, most resources go to case management to enroll and keep people on treatment, campaigns to prevent HIV transmission, and community engagement to fight stigma; only a tenth of spending is on ARVs.

	Our company, Mylan, supplies ARVs to nearly half the people on HIV treatment in low-income countries, for as little as 20 cents per day. Last year, we introduced a set of low-cost ARVs in the US at 40% below the list price of competing products. While Mylan would benefit from greater purchasing of low-cost medicines for HIV, we are one of more than a dozen generic firms supplying them. And our philosophy, as a company, is to do good and do well by selling products that bring healthcare costs down.

	Competition lowers prices, and our goal was to introduce competition into the HIV market, where 85% of ARV spending goes to branded medicines from two companies – whose list prices typically exceed $35,000 per person per year.

	The persistent lack of competition has been enabled by a patient-friendly tactic. Since HIV regimens consist of multiple drugs, companies developed products that combine them into a single once-daily tablet – a big change from when patients took dozens of pills, multiple times per day. But these have delayed the use of low-cost generics. Rather than generics coming to market when the patent for the first medicine in a regimen expires, these all-in-one pills don’t go generic until the last patent expires.

	Even though most ARV regimens recommended by federal HIV guidelines include at least one medicine whose patent has expired, the widespread use of all-in-one tablets has helped keep generic usage in the US HIV market to under 10%. That compares to 90% for the rest of US pharmaceutical sales.

	If half of patients on a branded all-in-one regimen instead took a part-generic regimen – i.e., two tablets once daily rather than one – we estimate that national savings could reach $1.5 billion in a year. Savings would increase as more drugs lose their exclusivity; by 2022, they could reach $4 billion annually.

	Patients are already agreeing to switch to two-pill regimens abroad. Doctors in the UK and Canada are pioneering this approach and have reported major savings without compromises in patient outcomes.

	What prevents such a shift in the US? Ironically, a set of norms developed early in the epidemic, when prices fell on patients and impeded access. In response, companies and states created support programs to protect individuals from drug costs. The expense shifted to public and private insurers, who faced heavy resistance from the HIV community when they tried to move people to lower-cost regimens. Several states made it effectively illegal for Medicaid plans to prefer lower-cost ARV treatments.

	This made sense a decade ago when shifting to generics meant using medicines which were no longer clinically recommended. The trade-off is no longer so stark. But the US healthcare system hides prices and eliminates value as a consideration when doctors and patients choose which HIV treatments to use. In practice, they nearly always choose the priciest options, leading to higher aggregate spending – which consumes scarce dollars that might alternatively be used to expand access to others.

	The list price difference between the highest and lowest-cost ARV regimens that are recommended by the US guidelines is roughly $10,000 a year. Imagine if you had that much to help someone living with HIV. Perhaps you’d invest in additional social workers to help them stay on treatment. Perhaps you’d make sure they could get a monthly ride to healthcare appointments. Or expand stable housing opportunities (9% of Americans on HIV treatment are homeless). Perhaps you’d put that money into the medicine for HIV-negative people to prevent new infections, which today reaches less than 1 in 5 people at highest risk.  

	Reforming our system won’t be easy. One example: by law, many HIV clinics receive significant discounts on ARVs but are reimbursed by insurers at much higher rates to bolster medical and support services. Perversely, these centers will lose such funding – which can make up half of their budgets – if lower-cost drugs become the norm. They will need to be made whole.

	There is no single HIV account in the government’s budget. Money saved nationally on drugs cannot automatically be repurposed to high-impact but underfunded programs to reach the 500,000 Americans living with HIV who are not on treatment.

	President Trump’s willingness to take on old paradigms can achieve a revolutionary change in HIV drug spending. If the savings are committed to protecting and caring for people living with and at risk of HIV infection, the HIV community – patients, providers, and the organizations which represent them – could partner with the Administration to achieve their shared goal of ending the epidemic.

	The need for healthcare reform in the US is bigger than AIDS. But this disease – with its legacy of world-changing activism, scientific advancement and bipartisan political commitment – should surely be on the leading edge of change. Otherwise it will remain a poster child for how US healthcare spending continues to spiral, even as the nation falls further behind on delivering what patients need.

Anil Soni is Head of Global Infectious Diseases at Mylan. He was closely involved in the early years of the Global Fund to Fight AIDS, Tuberculosis and Malaria, serving as the Advisor to the Executive Director from 2002-2004 and the Founding Executive Director of Friends of the Global Fight, in Washington, DC, from 2004-2005. He later served as the Chief Executive Officer of the Clinton Health Access Initiative.

Ya’ir Aizenman is US and European Director for Infectious Disease at Mylan. Prior to Mylan, he was a Franklin Fellow with the US Department of State, where he worked alongside colleagues in the office of the Senior Advisor for International Development and the President’s Emergency Program for AIDS Relief. 

The US could theoretically treat every single American living with HIV without spending an extra dollar on drugs. And President Trump can broker a deal to do it, write Anil Soni and Ya’ir Aizenman.

A Bold Deal Could Help Trump Administration End HIV in America

It’s no secret that in today’s regulatory and political climate, pharmaceutical companies in the US face a wide variety of challenges, not the least of which is building and maintaining a strong reputation with customers, investors, regulators, and influencers-the people who matter most for their growth and prosperity. 

	According to the results of the Reputation Institute (Ri) 

, here’s a glance at what the US pharma industry must manage and mitigate on a daily basis:

		Continued public and regulatory scrutiny regarding highly publicized drug costs.

		The media’s attachment to the role and responsibility of pharma companies in the opioid crisis and its perceived focus on profit vs. societal benefit. 

		Financial pressure in China to US trade tariffs.

	How has the US pharma industry fared in 2019 from a reputation perspective? 

	After a steep decline in reputation-the 

that stakeholders share with companies-from 2017-2018, most industries have experienced a recovery, though not a return to previous reputation highs. 

	From 2018 to 2019, Ri saw a partial industry-wide reputational recovery with an average industry reputation increase of 2.2 reputation points, resulting in a 2.9% increase in strong public support, especially with respect to intending to buy from or recommend companies as well as consider them as potential employers and investment opportunities.

	The pharma industry, by contrast, has seen a further marginal decline in 2019, losing an additional 0.6 reputation points. Pharma and automotive are the only two industries to experience a reputation decline. 

	Change in US Industry Reputation Scores from 2018-2019

	From a company-perspective, our results reveal that only two pharma companies, Bayer AG and Roche, earned a “strong”reputation score in 2019. Most companies fall into the “average”range, with only one earning a “weak” reputation score. On average, non-US-based pharma organizations were ranked higher, including the two ranking at the very top of the industry in 2019. 

	So, now what? Reputational recovery solutions for pharm

	As the industry will continue to be under the microscope of the general public, as well as investors and legislators, we only expect pressures on pharma companies’ reputations to grow. Every single step or misstep may come under increased scrutiny. But what can the industry do to start turning around its fortunes and build a buffer against future reputation risks?

	Historically, pharma has suffered from some of the lowest familiarity levels across all industries-something that we also see in 2019. To address this, industry players must become more successful at reaching key audiences across a wide variety of channels. This is critical in order to (a) take control of the dominant industry narrative; (b) convert stakeholders who are undecided on whether to fully support pharma companies; and (c) to ultimately increase reputation.

	US pharma companies need to continue leveraging improved performance perceptions about their products, innovative efforts, and financial performance and stability while highlighting the direct importance and relevance these have for consumers.

	Finally, the biggest opportunity for US pharma companies is to educate and convince stakeholders that pharma is acting in an ethical and transparent way not merely for its own benefit, but for the good of individuals and society at large. This is especially relevant as companies’ perceived performance has declined on these strong drivers of reputation year-over-year, contributing to a stalled reputation recovery for the industry as a whole.

Sven Klingemann, Ph.D, is a Research Director at 

This year’s US Pharma RepTrak® Study-conducted annually by Reputation Institute (Ri)-is based on close to 1,900 individual ratings across the largest and best-known pharma companies in the US. To be included as part of the study, which was conducted from January-February, respondents had to be familiar with the pharma companies they were asked to evaluate and to have an informed opinion regarding the state of their reputation. 

A 2019 study reveals further marginal decline in the pharma industry's reputation. Sven Klingemann suggests some "recovery solutions". 

Ruairi O’Donnell, PhD

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