The Future of DTC in Pharma
Sonam Dubey, a partner at Beghou Consulting, discusses the potential impact of a possible ban on direct-to-consumer advertising amid policy and government agency overhauls in the US.
Maintaining Supply Chain Resiliency, No Matter the Circumstances
The formula for future-proofing pharmaceutical networks to withstand any disruption.
Translating ‘Digital-First’ to Commercial Success
Why a fundamental rethinking of how manufacturers engage with healthcare providers, payers, and patients is necessary in today's pharma landscape.
HEOR: From Proving Product Value to Proving Its Own Worth
The recent shift in Health Economics and Outcomes Research functions across major pharmaceutical companies highlights a lack of understanding of its value.
