Cincinnati reps pay for detail visits
October 1st 2001Cincinnati-based Queen City Physicians is charging pharmaceutical representatives $65 for 10 minutes of time with doctors. The group, which is composed of roughly 50 physicians in specialties ranging from internal medicine to pediatrics, is hoping the fees will help pay for a new computerized medical records system and also streamline the detailing process for reps and doctors.
Making the most of your work contacts
October 1st 2001Ah … the infamous work contact! As a pharmaceutical representative, and then as a district sales manager in the late '80s, I became intimately familiar with the practice of riding with your manager from both the passenger's and the driver's sides of the car.
Counseling by health professionals boosts patients' physical fitness
October 1st 2001Just three hours of advice and counseling by doctors and other healthcare professionals over two years can boost sedentary adults' physical fitness, according to a new study sponsored by the National Heart, Lung, and Blood Institute, part of the National Institutes of Health.
Employers support right to sue
October 1st 2001A national survey of employers, released jointly by the Menlo Park, CA-based Kaiser Family Foundation and the Washington-based Health Research and Educational Trust, found that smaller employers (three to 199 employees) are significantly more likely than larger employers (200 or more employees) to support a person's right to sue a health plan, and are somewhat more likely to support the right to appeal a health plan's decision to an independent reviewer. Two-thirds (67%) of smaller employers express support for the right to sue a health plan, compared with 28% of larger employers. Eighty-six percent of smaller employers and 74% of larger employers support independent review. However, the survey found that support for both the right to sue and independent review decreases if employers are told that the cost of health insurance might increase as a result.
Profits and Promotion Under Attack
September 1st 2001As policy makers struggle to devise a pharmacy benefit for Medicare patients, pressure mounts to impose spending limits on medications. In turn, consumer activists are challenging industry’s longtime claim that price controls will reduce investment in R&D for life-saving therapies.
Flexing Their Budgets: Big Pharma Spend Trends
September 1st 2001If only two words could be used to describe Big Pharma's promotional spend trends during the past 12 months, they would be "it depends." Budgets are simply tools and the industry uses them as such: to determine just the right spend, on a certain type of product, during a particular phase of its life cycle.
Media Mix Town Meeting 2001: Much Ado About Media
September 1st 2001The unprecedented proliferation of new digital and traditional media vehicles is surpassed only by the continued growth of pharma marketing budgets and promotional spending. The combination of the two has generated an industry stir-among product managers, their agency partners, and publishers-about what constitutes the optimal media mix for today's pharma brands.
Rx patterns complicated by regional variation
September 1st 2001California and New York may be the nation's most populous states, but they and other big states, like Florida, New Jersey, Minnesota and Massachusetts, placed at or near the bottom in per capita prescription drug use, according to St. Louis-based pharmacy benefit manager Express Scripts. The company measured per capita prescription drug use, across the nation, using a random sample of commercially insured members (age 18 to 64) of its pharmacy benefit plans.
HHS initiative to reduce regulatory burden
September 1st 2001Health and Human Services Secretary Tommy G. Thompson has announced a department-wide initiative to reduce regulatory burdens in healthcare and respond faster to the concerns of healthcare providers, state and local governments, and individual Americans who are affected by HHS rules.
JAN HEARN - Some things don't change
September 1st 2001Many of the communication and relationship-building skills that made Jan Hearn a great sales rep for nine years now make her a great corporate account manager. Promoted three years ago by Thousand Oaks, CA-based Amgen Inc., Hearn now works with corporate pharmacy staff, medical directors, CEOs, CFOs and COOs at five major integrated healthcare systems in three states to gain access and coverage for Amgen products. Although this new role required Hearn to undergo extensive training and master new skills, many challenges of relationship-building in the corporate environment aren't so different from those she faced as a rep.
New tool predicts stroke outcomes
September 1st 2001Scientists have developed a new tool that may help physicians predict, during the first several hours a stroke patient is in the hospital, the degree of recovery the patient will eventually experience. The tool uses three factors for the accurate prediction of stroke outcome: measurement of brain injury using magnetic resonance imaging, the patient's score on the National Institutes of Health Stroke Scale, and the time in hours from the onset of symptoms until the MRI brain scan is performed.
Number of independent pharmacies increases
September 1st 2001In 2000, the number of independent pharmacies grew by more than 200, according to the National Community Pharmacists Association, Alexandria, VA. Based on NCPA's definition of an independent pharmacy - single-store independent pharmacies, independent chains, pharmacy franchises and pharmacist-owned supermarket pharmacies - independent pharmacies now number 24,841, or 45% of the nation's total market of 55,011 pharmacies.
Heart muscle cells can regenerate
September 1st 2001Challenging one of medicine's long-standing beliefs, a team of scientists funded by the National Heart, Lung, and Blood Institute and the National Institute on Aging has found the strongest evidence to date that human heart muscle cells regenerate after a heart attack. In a paper published in the New England Journal of Medicine (vol. 344, no. 23), scientists from New York Medical College in Valhalla, NY report their success in finding large-scale replication of heart muscle cells in two regions of the heart, and in identifying several other key indicators of cell regeneration.
Pharma cos. named best for minorities
September 1st 2001Four pharmaceutical companies, Kenilworth, NJ-based Schering-Plough Corp; The Procter and Gamble Co., Cincinnati; Eli Lilly and Co., Indianapolis; and Abbott Laboratories, Abbott Park, IL, were named to Fortune magazine's list of "50 Best Companies for Minorities." The list was published in the July 9 issue of the magazine.
Coaching rules of peak performance
September 1st 2001The aim of coaching is to improve performance and minimize the difference between expectations and the results delivered. Coaching should develop each employee into a peak performer, or at least to his or her maximum potential. We know that growth will follow the proper amount of support, positive stimulation and personal initiative. Many coaching models instruct managers in proper coaching techniques and etiquette, and the successful ones can be easily assimilated. One way to ensure retention is to attach the coaching principles and vocabulary to activities reinforced by daily events.