November 15th 2024
A look at one biotech’s mission to map the immune system using artificial intelligence—and how its growth as a Big Pharma partner could help unlock the potential of next-generation cancer treatments.
Meeting the Multi-Channel Marketing Challenge
March 24th 2016Pharma is no stranger to multi-channel marketing, but, according to Novartis's Panos Papakonstantinou, the industry still isn't getting it right.Pharma is no stranger to multi-channel marketing (MCM), but, according to Panos Papakonstantinou, Novartis's Head, Digital Commercial, Europe, the industry still needs to perfect its approach to MCM. Pharm Exec met up with Panos at last week's eyeforpharma Barcelona event to find out what needs to be done.
Building Tomorrow’s Biopharma Workforce
July 16th 2015In a knowledge industry like biopharma, people are the intangible asset that marks the difference between a status quo or standout performance. Pharm Exec recently convened a panel of industry team leaders and HR specialists at St. Joseph’s University Haub School of Business to parse out some useful best practices in three key areas: talent recruitment and retention; skills training; and workforce diversity.
Enhancing the Industry's Reputation: A Four-Point Solution
January 6th 2015Following Pharm Exec’s recent profile of the Express Scripts CMO, Dr. Steve Miller adds some further thoughts - on health reform, cost-effectiveness research, pharma’s reputation, and the obligations of government - to his incisive critique of industry pricing practises.