Technology

Charles Benaiah, CEO of New York's watzan, tells Pharm Exec that the key to effective social media marketing is personalization.

If pharma companies want to hold their own in the current climate, they must embrace rather than resist market change.

While technology is already impacting the pharma industry, automation and the Internet of things (IoT) will intensify over the next two years, and those companies that experiment and embrace it will have a “dramatic and competitive advantage.”

Pharma must develop digital identity strategies for creating seamless, safe and compliant customer journeys, writes Jamie Beckland.

If pharma companies want to hold their own in the current climate, they must embrace rather than resist market change, writes Peter Muller.

Pilot study affirms the value of a standards-based solution for prescription drug traceability-and the need to start now to meet compliance deadlines for the Drug Supply Chain Security Act.

While it is foundational to commercial operations, most European life sciences companies are not getting what they need from their customer data, writes Guillame Roussel.

With big data one of the hot healthcare topics of the moment, we gauge pharma’s response to the hype to see if the industry is poised to take advantage of the promise of advanced analytics.

Jeff R. Livingstone outlines the critical steps necessary to ensure an agile, responsive and streamlined supply chain.

Amid the push for a more intelligent and predictive supply chain, is it imperative for pharma companies to advance with their supply chain digitization strategies now-or is there still time to “wait and see?”

Facing mixed market signals, biotech companies look to rise above the fray in advancing new-wave discoveries to the clinical finish line.

How integrating next-generation sequencing data can advance efforts in immuno-oncology research.

Laurent Fanichet outlines four ways pharma companies can use cognitive search and search-based applications to improve competitiveness.

Stan Bernard outlines the seven ways for pharmas to ensure successful execution of action steps following brand ‘war games’.

Many big pharma companies have been wary of social media. But if you truly want to be customer centric you do need to be in dialogue with your customers - and social media can allow that, writes Will Simpson.

Stakeholders around the world can benefit from RWD as it can improve patient outcomes and speed at which products come to market.

February 17, 2017

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February 09, 2017

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February 06, 2017

The populist-driven shifts trumpeted from the US to the EU leaves plenty of question marks when trying to size up the trajectory of the global pharma industry. One certainty, however, will be change.

February 03, 2017

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January 25, 2017