Comparing Apples to Broccoli
Pharmaceutical Executive
In late March, the Supreme Court debated the merits-or lack thereof-of the Obama Administration's Patient Protection and Affordable Care Act. Can you match the analogy with the Justice?
In late March, the Supreme Court debated the merits—or lack thereof—of the Obama Administration's Patient Protection and Affordable Care Act (ACA). The law's key provision, the individual mandate, sparked a proliferation of analogies from the Justices. Some of the analogies were helpful, some less so, but each one provided an insight into that particular Justice's thinking on the issue. Can you match the analogy with the Justice? (Hint: Two are from Justice Scalia)
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Answers: A: Justice Scalia. B: Justice Breyer. C: Justice Sotomayor. D: Chief Justice Roberts. E: Justice Scalia.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
