Sales & Marketing

Patients want to take a more active role in treatment decisions. Drug facts boxes in DTC ads represent a crucial element of informed consent.

The bigger the company, the thicker the sclerosis, the more they need to suck out the fat

Keeping your finger on the pulse of consumers leads to better, more actionable insights-and better results.

Social media now gives companies a plethora of creative ways to digitally spread recent company news and keep customers informed

EAB Member Al Topin delivers 10 questions that should drive your brand-building marketing program.

If you can learn to understand patient and physician behavior, you are well on your way to strengthening the position of your product

Carefully crafting your brand's positioning could ensure that you'll not just win the sprint, but also the marathon

NicVAX is trying to buck the trend of smoking-cessation products' high failure rate

Pharma company communicators must steer the conversation about vaccines to the ultimate goal-preventing disease

Creating and managing expectations is the most basic rule of marketing

Patent expiries are inevitable, but brand teams should look to graduate the sales curve

A vaccination against addiction could open up a whole new category

The three components of the NicVAX launch challenge

With a first-in-class compound marketers can potentially leverage long-lasting market advantages

Online sentiment analysis monitoring can help biopharma resource managers make crucial decisions

Why is building a successful marketing program so difficult? It should be simple, if your product is worth marketing.

The sleek, portable iPad, coupled with customized apps, gives sales reps a leg up

Use of off-label drugs is a balancing act for physicians, and poses even more problems for pharma. The FDA is moving slowly to help

These days, learning to strategically do more with less can keep your sales force performing at a high level

A highlight of the Hay Group's annual study of Sales Force Effectiveness, focusing on managed care markets

Pharm Exec's annual feature applauding the people behind the best of pharma advertising over the past year

Adapting training techniques is necessary to thrive in the fact-changing dynamic of a physician's office

Increased efficiency and lower operating costs for both CROs and vendors can be achieved by eliminating activities

With the impact of the sales rep in decline, it's time to beef up training for other pharma functions to fill the gap in a competitive marketplace

Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your campaigns

The simpler the explanation of a disorder and its treatment, the better able a patient is to take proper care of himself

Being strategic-and applying data tools effectively- will go along way in helping to produce analytics that drive sales

Healthcare marketing in today's post-recession economy is not about one-size-fits-all vehicles, but rather about bringing your prouct into consumers' lives in a series of personal, non-invasive ways

Pharm Exec sits down with an expert on regional marketing to ascertain what it takes to drive strong brand results

Brand managers choosing to advertise an anti-depressant on "Criminal Minds" may not be making the best choice. New methodologies reveal "Law & Order: Special Victims Unit" along with "The Bachelor" to be shows favored by depressives