Technology

Cloud computing is slowly but surely becoming the IT platform of choice for the industry. Pharm Exec looks at how it now affects nearly every aspect of the pharma business.

Online sentiment analysis monitoring can help biopharma resource managers make crucial decisions

The sleek, portable iPad, coupled with customized apps, gives sales reps a leg up

A factory tour to examine Merck's automated robots-and the human minds that inspire them

The pharmaceutical industry needs to use new and better data to accurately measure how much it is willing to invest in avoiding plan control

How to achieve distribution diversification in a small market

New CER tools grant payers the evidence they need to control drug costs

The FDA process itself is looking more like the unsavory 'sausage factory' associated with drafting partisan legislation

Will Roche's precedent push the regulatory community to create standards that will level the playing field for all contenders?

Teams must adapt techniques to embrace new technologies in order to remain successful

The new world of mobile applications is sparking creative platforms for reaching consumers and physicians.

One feature that should be considered when looking for a new software-as-a-service (SaaS) system is multi-tenancy, which is a chief characteristic of a mature cloud computing application. Here?s what to look for.

A risk-based approach to records and information management can be an integral part of the effort to reduce costs stemming from litigation.

Tough economic tmes call for a bold approach to evolving information technology solutions.

As 2009 gets started and a new president takes office, the Biopharma industry is left wondering if Obama will be a friend or foe when it comes to healthcare information technology.

Here's how to search for meaning through unstructured data.

The Johnson & Johnson subsidiary launched an unbranded support group page on social networking site Facebook giving moms of kids with ADHD a place to learn, but not a place to converse.

Johnson & Johnson launched its healthcare video channel on Google?s YouTube, signaling pharma?s further entrenchment into the online community

Rather than wait to see which ePedigree legislation becomes law, biotech firm Genzyme has taken the initiative and implemented an electronic track-and-trace program to clamp down on fake meds.

The Hershey Center for Applied Research is bringing social networking to researchers and academics with a new platform that could become a Facebook for the life science community. Does the site, dubbed KnowledgeMesh, have what it takes cut through the Web 2.0 clutter? Pharm Exec takes a closer look.

Still hoping the journal article on your drug's adverse reactions will go unnoticed? Think again. A new partnership between medical journals and physician social networking site Sermo just made chatting about drugs a lot easier.

Pharmacoactuarial analysis helps drug companies communicate value to health plans

Your current backup and recovery strategy may be leaving you vulnerable to non-compliance, significant revenue loss, and negative brand exposure. Learn how to protect your business

New bipartisan bill calls for the standardization of an electronic pedigree across the US pharma supply chain. Is this a good thing, or just more work for pharma?

Bill Gates and Co. officially released Office for Business Applications (OBA) for the life sciences industry. This set of tools allows software developers to build applications that seamlessly connect back-end enterprise systems with MS Office programs.

GSK, Pfizer, and Merck have jumped on the cell-phone marketing bandwagon, but most of pharma is still tiptoeing around the technology. A new report details how pharma can get consumers to text for health info.

California's plan for full-blown ePedigree implementation by 2009 just got a reality check. The hang-up? The systems are cost more and are taking longer than expected to get up and running.

Defending your brand through search optimization

Electronic pedigree is the future of supply chain security. Those still waiting and seeing might what to stop waiting and start tracking