Technology

While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today-not just tomorrow.

NNIT's GxP Cloud Now Offers SaaS

Jim Currie and Baber Ghauri talk to Pharm Exec about making connections that resonate with audiences in a digital world.

Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma

So far companies have only scratched the surface of the potential offered by the 'new mobile ecosystem', writes Neeraj Singhal.

For a rendering to be effective, the right balance must be struck between captivating art and accurate science.

Forget illegal immigrants, it is machines that are stealing American jobs. For some medical practice areas, however, digital details haven’t sufficiently stepped in where their human sales rep predecessors have stepped (or have been pushed) out, according to a survey of U.S. physicians.

A selection of the recent breakthrough technologies showcased at the Cleveland Clinic's Medical Innovations Summit.

Diagnostics can bost the efficacy of drug treatments, but delivering the promise depends on a predictible pathway to reimbursement.

The time is right for industry to overcome its social media phobia once and for all.

Richard Barker, former Director General of ABPI, proposes a new agenda on how to restore public confidence in the value behind science.

Social media now gives companies a plethora of creative ways to digitally spread recent company news and keep customers informed

It's a work in progres among EHR providers to offer a clear bridge between pharma and physicians.

Is Google+ the social media platform that pharma has been waiting for?

After years of falling sales, the industry finally has a new tool. But can the iPad really transform these trends or is it just a tech fad? Boyan Zuzek, CIO at EKR Therapeutics, offers his views in this Pharma Faceoff episode.

'Like' and 'Dislike' practices in the virtual Facebook pharmaceutical world.

NeHC's new Consumer Consortium is promoting a new stakeholder agenda to improve patient knowledge

A federal appeals court has lifted a ban on federal funding for embryonic stem cell research.

Cloud computing is slowly but surely becoming the IT platform of choice for the industry. Pharm Exec looks at how it now affects nearly every aspect of the pharma business.

Online sentiment analysis monitoring can help biopharma resource managers make crucial decisions

The sleek, portable iPad, coupled with customized apps, gives sales reps a leg up

A factory tour to examine Merck's automated robots-and the human minds that inspire them

The pharmaceutical industry needs to use new and better data to accurately measure how much it is willing to invest in avoiding plan control

How to achieve distribution diversification in a small market

New CER tools grant payers the evidence they need to control drug costs

The FDA process itself is looking more like the unsavory 'sausage factory' associated with drafting partisan legislation

Will Roche's precedent push the regulatory community to create standards that will level the playing field for all contenders?

Teams must adapt techniques to embrace new technologies in order to remain successful

The new world of mobile applications is sparking creative platforms for reaching consumers and physicians.